‘I’m in a very privileged position because of the businesses I run. ‘Black people make up 15% of the population,’ she says simply. But they don’t need the publicity, so let’s start with her role at Fifteen Percent Pledge, the non-profit launched by activist Aurora James in the wake of George Floyd’s death.Īs board chair, Grede’s role is to persuade retailers to reallocate 15% of their spend to Black-owned businesses. Or with Safely, the plant-powered cleaning brand she co-founded with fellow ‘supermom’ Kris Jenner. Or with Skims, Kim Kardashian's shapewear phenomenon for which she is a founding partner, valued at $3.2bn. We could start by covering Good American, the inclusive denim brand she launched with Khloé Kardashian in 2016, which is on track to exceed $200m in revenue this year. And she’d always let you eat chips in the back.īut enough extemporising, because nothing anyone can say about Grede is as interesting as what she has to say herself. She’d be a Rolls Royce Phantom – minus the chauffeur. If she was a car, she’d be a Honda Accord. No matter that our proposed time together is slashed in half: with Grede, you get a lot of miles to the gallon. Emma Grede is one of the most focused people I’ve ever interviewed – and I’ve interviewed Beyoncé.
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